LOGO • CONCEPT • MUSIC PLAYER
AUDIOWL
A logo concept that combines an owl and a microphone through negative space, creating a simple mark that captures the atmosphere of late-night listening.
TOOL :
- Procreate
- Illustrator
- Photoshop
Music apps often rely on headphones, sound waves or musical notes to communicate their purpose. Audiowl explores a different direction by using an owl—an animal associated with the night—to represent focused listening. Through negative space, the microphone becomes part of the owl itself, resulting in a single symbol that remains clear, playful and easy to recognise.
The identity was built around one central idea: merging two recognizable shapes into a single symbol. Every variation preserves the relationship between the owl and the microphone while adapting the mark to different contexts and sizes.
The visual system relies on a restrained palette to support the concept rather than distract from it. Variations in violet establish a recognisable atmosphere that feels calm, focused and naturally associated with night-time listening.
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