BRANDBOOK • LOGO • PROJECT • NAIL STUDIO
ALIVE & NAILED
Alive & Nailed is a brand manual created for a new nail studio based in the city of Córdoba, Argentina. The goal was to create a logo that stands out from typical nail salons.
TOOL :
- Procreate
- Illustrator
- Photoshop
A UNIVERSE BETWEEN THE STRANGE AND DELICATE
Micaela is a young woman who has almost finished her nail technician certification. Of course, her work is not only about painting nails, but also about nail care and helping her clients understand how to take care of them properly.
OVERVIEW
She reached out to me to create a brand around her universe, mixing strange aesthetics, dark fantasy, and cute elements. Her universe is strongly influenced by Tim Burton’s aesthetic, of which she is a big fan.
My mission was to create both her logo and a complete brand manual, giving her a clearer direction to strengthen her credibility and help her build her Instagram presence and community.
To do that, I first asked her to describe what she was looking for, the audience she wanted to reach, the colors she wanted to see in her brand, and also some typography and logo references to better understand her visual direction. She clearly wanted to move away from the typical nail salon aesthetic that often feels repetitive and copied from one another.
“Alive” represents the care and attention given to the nails, while “Nailed” refers to the detailed work done with precision and dedication.
The project was honestly really fun to work on, and the final result went beyond her expectations. I was able to create a mission, vision, brand values, tone of voice, as well as the logo description and typography direction.
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