LOGO • PROJECT • TATTOO STUDIO
NEOPUNCTUM
A visual identity built around the symbolism of tattooing, translating the artist’s personal universe into a distinctive and recognizable brand.
TOOL :
- Procreate
- Illustrator
- Photoshop
WHEN INK BECOMES A JOURNEY
Neopunctum was created for a tattoo artist launching his own studio. The challenge was to develop an identity that reflected his artistic universe without relying on common tattoo industry aesthetics. Inspired by the symbolism and tools of tattooing, the final identity combines custom lettering with a distinctive monogram, creating a flexible visual system designed to remain memorable across every touchpoint.
The wordmark was custom drawn to balance personality with legibility. Its companion monogram combines the letters P and N, borrowing proportions and details from tattoo needles to create a symbol that remains recognizable at both small and large sizes.
The identity was designed as a complete visual system rather than a standalone logo. Consistent typography, contrast and simplified forms allow the brand to adapt naturally across print, merchandise and digital applications while maintaining a coherent visual language.
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