BRANDBOOK • LOGO • PROJECT • NAIL STUDIO

ALIVE & NAILED

A nail studio identity that rejects conventional beauty aesthetics, replacing polished minimalism with a visual language inspired by alternative culture and handcrafted typography.

   TOOL :
  • Procreate
  • Illustrator
  • Photoshop

A UNIVERSE BETWEEN THE STRANGE AND DELICATE

Most nail studios communicate through soft colours, minimal layouts and familiar beauty conventions. Alive & Nailed deliberately moves in the opposite direction. Drawing inspiration from alternative culture and handcrafted typography, the identity creates a world where elegance comes from character rather than perfection.

Alive Nailed 01 scaled
Facade 1

The identity extends beyond the logo. A distinctive tone of voice reinforces the brand’s unconventional character, creating a personality that feels confident, playful and unmistakably human across every interaction.

Alive Nailed Artboard 4 scaled

Not every beauty brand needs to look soft to feel welcoming. Alive & Nailed challenges familiar beauty conventions with an identity that embraces character, contrast and individuality while remaining approachable.

Alive Nailed Artboard 6 scaled
Asset 8@300x 4 scaled
Alive Nailed Artboard 7 scaled

The identity is supported by clear values that shape both the brand’s communication and visual expression. Together they define a personality that feels authentic, independent and consistent beyond the logo itself.

Alive Nailed Artboard 8 scaled
Sign 3
Alive Nailed Artboard 3 scaled

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